small baking business series: how to market effectively on socials

The exact way I have converted viewers to customers, over and over again. All you need is a tripod, your phone, and some determination.

I started my baking business in the most chaotic, unexpected season of life: I was 20 weeks pregnant and craving something more than just waiting for motherhood to start.

What began as casually posting my cinnamon rolls and sourdough loaves online turned into a full-blown small business — one that not only paid bills but let me connect with people in the most personal way. And it all started with my iPhone, some good lighting, and a little confidence in what I was making.

why marketing matters

Marketing isn’t about being salesy — it’s about connection.
It’s how people discover you, trust you, and eventually choose to support you. You don’t need a marketing degree or a perfect aesthetic — just a consistent, thoughtful presence. Here's how I did it:

step #1: show up before you’re ready

This is where most people get stuck: “I’ll do it once I have better packaging… once I have more time… once I feel confident.”
The truth? You will never feel “ready.”